BREAKING: Reag buys Dona Carolina Farm Hotel
Reag is hungry for M&A and targeting a future IPO.
I found out by coincidence that the five-stars Dona Carolina Farm Hotel was acquired by Reag Investments, an asset firm with more than BRL 180 billion under management.
João Carlos Mansur’s firm is being considered as one of the Brazilian companies that could open an IPO in the next Brazilian market window.
Recently, Reag acquired the companies Economatica, Quasar Investments, Bom Pra Crédito, Empirica, CondoCash and other assets.
Real Estate is one of the focuses of the firm too.
The deal was made through the investment vehicle Iduna Fund (BRL 307 million capital), owned and managed by Reag.
With 92 rooms inside the countryside of São Paulo, the “Dona Carolina” is one of the most traditional farm hotels in Brazil. The transaction closed in 2024, July. The sellers are the Marino and Stefani families, who ran the hotel administration until then.
The Reag portfolio managers choose the hospitality house Hotelaria Brazil to manage the new phase of the hotel.
I’ve emailed Reag investor relations channel, asking for information about the price, but I didn’t receive any answer.
The sale price was not disclosed. We estimate a deal around BRL 200 million.



