How I Turned a Startup Investment Into a 95x ROI

Networking and strong feedbacks.

I'm kicking off a series of articles about my personal investments.

In 2018, I invested in a Brazilian startup and invited a few close tech-founder friends to join me in backing two exceptionally sharp and intelligent entrepreneurs. Fortunately, this investment not only turned out to be financially rewarding but also led to a great friendship with them.

At that time, we weren’t investing in a product—we were investing in an idea.

Choose the Best People and Let Them Work

We decided to invest in this startup purely because of the quality of the founders. The market they were entering was crowded, heavily regulated, and rife with fraud.

What struck me most was their relentless hunger to make their vision a reality. At that point, the startup was nothing more than a concept—no product, no official registration, no revenue in sight.

It was just a thesis, a PowerPoint presentation.

And yet, we invested.